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When the going gets tough the tough get coaching by Bev James. Bev James is a Bestselling Author, Millionaires’ Mentor, Director of Mentoring for StartUp loans and CEO of The Coaching Academy with more than 20 years' commercial experience as an owner/operator. She is a highly respected figure in the world of business and understands the challenges companies and individuals face in the UK today. Do it or Ditch it! is Bev James’ best-selling critically acclaimed book, first published in 2011 by Virgin Books, where it soared to the top of the Sunday Times Bestseller List in 5 weeks. The book has a loyal following and is complemented with an app delivering ‘Daily Do Its’ to its subscribers. Bev is currently working on her next book. As CEO of The Coaching Academy, the world's largest training organisation for coaches, Bev has founded several other businesses under The Academy Group umbrella including a Corporate Solutions business and the Personal Success Academy Online. In 2012 James Caan CBE, appointed Bev as Director of Mentoring for Start-Up Loans – a government funded scheme which has funded and mentored over 30,000 businesses to date. Bev James is a highly sought-after motivational business speaker with an outstanding reputation as a business leader. As a professional speaker, her presenting style is naturally charismatic, engaging and motivational. Bev’s style is down to earth with genuine warmth and her keynotes and seminars are as informative and inspiring as they are engaging and entertaining. Having worked with many high-profile organisations and individuals – mentoring and coaching entrepreneurs to millionaire status - Bev now has a high profile client list of Athletes, Actors and Entrepreneurs and regularly features in the press.

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