Description
Social Media Savvy: Don't fall foul of the code by Jo Hinde. Social media is a powerful tool that can be widely utilised in practice for a variety of reasons including gaining new clients, bonding with existing ones, sharing important welfare information, highlighting local issues and more! However, it’s not always as easy as it sounds. This presentation will discuss the pro’s and con’s of using social media both for your practice and as an individual including discussing the amendments to the RCVS Code of Conduct to ensure you don’t fall foul of the code. It will also discuss a range of different social media options including Facebook, Twitter, Instagram and Pinterest and a brief guide to setting up and running these sites. There are a few tools available to help manage some of the media sites and the best way to maximise your online presence with minimal time needed will be explored. Lastly, it will explain how to avoid some of the most common mistakes and what to do if it does all go wrong. Jo has worked in the veterinary industry since 2007 and has a special interest in rabbits. She has started her own company, LagoLearn, that provides rabbit specific CPD to veterinary professionals in both the UK and internationally. She also spends a significant amount of voluntary time working with charities and parliamentary groups to highlight correct rabbit care. Jo is dedicated to promoting animal welfare and attends many events, gives lectures and writes articles for the veterinary industry as well as the general public and schools. Jo has received multiple award nominations and was chosen as the Blue Cross Veterinary Nurse of the Year in 2014 and in 2016 she was a finalist for the CEVA Animal Welfare Awards.