Description
What makes us vets? What determines whether we are a 'Good Vet' or a 'Successful Vet'. Our success or otherwise is determined by our inner scripts and self-talk, often defined as 'limiting beliefs'. So what are the common and ubiquitous beliefs that we, as vets, bring into the profession and carry with us that determine our success or otherwise. What is it about money, success and commercialism that induces so much fear, guilt and obligation in us? New research on 'Veterinary Identity' shows us Who we are and more importantly, Why we are.