BA (Hons), PGDip IDM
Vicki graduated from Lancaster University with an honours degree in English Literature and has worked at PDSA since 2006, initially establishing a national youth engagement and schools teaching programme, and community education scheme.
Now leading their Policy & Campaigns team, she’s responsible for producing the PDSA Animal Wellbeing (PAW) Report, which provides an evidence-base for their public affairs, media campaigns and human behaviour change work, as well as the development of the organisation’s research, policy and educational strategies.
Vicki also represents PDSA on a number of government and sector working groups. She manages PDSA’s joint working with other organisations to tackle problems identified in the PAW Report, as well as issues affecting the wider pet population of the UK, such as the online advertising of pets for sale, the health and welfare of brachycephalic dogs, and the link between animal abuse and family violence, for which she received BSAVA’s Ray Butcher Award in 2018.