For vets and animal welfare professionals, the ultimate goal is to change the behaviour of animal owners in order to improve the lives of the animals. To be as effective as we can be, we need optimum owner compliance. This webinar will explore some of the principles of human behaviour change with a focus on the communication skills needed to apply them. The root cause of much animal suffering is human behaviour. However, traditional approaches to improving animal welfare have focussed on providing a service, such as accessible veterinary treatment.
The understanding of why people do what they do, don’t do what you’d like them to, and more often than not do not change their behaviour, is the holy grail of anyone with something to sell, a campaign to promote or a desire to improve the world. For this reason human behaviour change has been studied by experts in marketing, psychology, development, and health and education programmes – understanding human behaviour is important for anyone with an interest in helping the world to be a better place for humans or animals.
This webinar will provide vets and animal welfare professionals with a good understanding of the theories of human behaviour change and the interpersonal skills required to be able to apply them effectively.