The Pet Food Manufacturers' Association and The Webinar Vet present:

Pet Obesity Awareness Day - Virtual Event

Taking place online on Wednesday 13th October 2021

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More information about the event programme, speakers and more will be coming soon. 

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Welcome and housekeeping

– changing demographic of pet obesity
– challenges with current weight management regimens
– safety of diets used for weight loss
– attitudes of vets and society to obesity

– rethinking weight management strategies
– choosing the correct diet
– focusing more on prevention of obesity
– having better obesity conversations

This talk will give an introduction to obesity in non-cat/ non-dog patients in small animal practice. It will cover the assessment, causes and consequences of obesity in small mammal and exotic pets. It will also concentrate on how to approach dietary and weight management in these species and how to consider owner barriers in achieving this.

Optimal body health doesn’t start with the food on our plates, it starts in our minds. In this session we’ll discuss: why diets don’t work, the power of intuitive eating, why it’s so important to make peace with our past so we can make peace with our food, as well as understanding why we eat beyond physical comfort.

Our bodies are about so much more than a mouth and a stomach, it’s our mind that directs us to choose an apple or a chocolate bar. And given that our thoughts create feelings and feelings create actions, it’s time to understand why we’re choosing to eat the foods our bodies don’t need and our minds don’t really want.

This session is for anybody who is or has been a yo-yo dieter, it’s for those who sometimes feels helpless or out of control around food and those who consider themselves an emotional eater. It’s for anybody who wants to feel peaceful around food and healthy and happy with themselves.

*this lecture is not a substitute for medical or psychological intervention, nor is the content intended to replace therapy or medical help or advice.

Conversations with owners about the health of their companion animals can be difficult for several reasons – not least that owners may not accept the suggestion that they are not feeding and / or exercising their animal appropriately (i.e., they are defensive). This webinar will discuss how vets and vet nurses can draw on insights from behavioural science to improve communications with owners. Specifically, techniques that behavioural science has found to reduce defensiveness, identify and understand the challenges that the owner experiences, and how this information can be used to select and deliver behaviour change techniques.

The idea is to view communication with owners as a ‘behaviour change intervention’, enabling the application of established frameworks (e.g., the Behaviour Change Wheel) to craft effective communications.

Dry, wet or raw pet food? Is vegetarian a feasible option for cats and/or dogs? What do terms such as ‘fresh’ or ‘natural’ mean on a pet food label? Understanding pet food information and advising pet owners on their best options can be a minefield. But PFMA can give SQPs the tools they need to give evidence-based advice on pet food.

Meet the speakers

Georgia Woods-Lee qualified as a Veterinary Nurse in 2004 from Myerscough College, Preston UK. In 2010 Georgia was appointed as Head Nurse and clinical coach of a small animal practice in Cheshire, developing successful obesity care and other nursing clinics.
In June 2015, Georgia took the position of ROYAL CANIN® Weight Management Clinic Nurse at the University of Liverpool, Small Animal Teaching Hospital, where she is now dealing exclusively with pet obesity and nutrition. In addition to the day to day running of the clinic, Georgia also assists with the research the clinic undertakes and has provided education to vets and nurses throughout many countries around the world. Georgia gained her Certificate in Canine and Feline Veterinary Health Nutrition in 2017 and the American Veterinary Technician Specialist (VTS) in nutrition certificate in 2019.

Thomas Webb is a Professor in Psychology at the University of Sheffield, where he teaches and pursues research on self-regulation – how people control their thoughts, feelings, and behaviour in order to achieve their goals. For example, how do people help their dog to lose weight and stay healthy? He has published over 100 papers on topics such as motivation, planning, self-monitoring, and emotions.

Kellie Ceccarelli is a qualified and registered psychotherapist, specialising in over-eating disorders, trauma, phobias and anxiety. She runs her own globally operating private practice, using a combination of: Eye Movement Desensitisation and Reprocessing (EMDR), CBT, Clinical Hypnotherapy and Solution Focused Therapies. Kellie communicates on the importance of normalising mental health and wellbeing and how therapy can be part of a successful management protocol for people with over-eating and anxiety disorders, depression and PTSD. Kellie is also a Veterinary Nurse, having qualified in 1999, subsequently earning a post-graduate certificate in Veterinary Education and has worked within the pet food industry as a Veterinary External Relations Manager for the last 17 years.

Alex German holds the position of Royal Canin Professor of Small Animal Medicine at the University of Liverpool. He is a Diplomat of the European College of Veterinary Internal Medicine, a Royal College of Veterinary Surgeons Recognised Specialist in Internal Medicine, a Fellow of the Royal College of Veterinary Surgeons and a Senior Fellow of the Higher Education Academy. His main clinical and research interest is management of obesity in pets. For over 16 years, he has run the Royal Canin Weight Management Clinic at the University of Liverpool. This specialist clinic aims to improve the quality of life of all overweight pets through clinical excellence, research and education.

John Qualified in 1990 from RVC and gained the RCVS Certificate in Zoological Medicine in 2000. He is a RCVS Advanced Practitioner in Zoological Medicine. John is a Director of a small animal/ exotics practice in Hampshire with 100% exotics/ zoo caseload. He is also the editor and author of five texts on avian/ rabbit/ tortoise medicine and the author of various book chapters and papers. He is the Vice -President of European Association Avian Veterinarians and a Past-President of BSAVA.

Sarah has an MSc in Animal Nutrition from University of Nottingham and has been with PFMA for over 8 years. Currently her role involves running several technical committees, producing educational materials, advising members and representing PFMA at external events. Sarah is a proud parent to Levin; a handsome Shetland sheepdog!

Platinum Sponsors

At Royal Canin, we put the cat and dog first. Our diets have been carefully and scientifically developed to provide the right nutritional solution for each pet. Our research into nutritional profiles and kibble design has resulted in diets that are precisely tailored to your pet’s needs. We believe nutrition is the foundation of health and that’s why we’re launching the next generation in Veterinary Health Nutrition. Starting in 2019, we’re advancing our veterinary range to facilitate your recommendation. The Veterinary Health Nutrition range is a combination of continuously improved products, a premium pack design and a consolidation of our previous ranges into one simplified range.

Hill’s Pet Nutrition is proud to have been producing quality nutrition for dogs and cats, for more than 80 years. Dr Mark Morris, a pioneer in the field of animal nutrition began our story when he produced a therapeutic diet for guide dog Buddy in 1939. The welfare of animals is at the heart of everything we do, from our groundbreaking research, to our support for animal shelters and charities around the world. We do not conduct, condone or support invasive research of any kind, using only the most ethically conducted research in our drive to produce the highest quality, evidence based nutrition.

Gold Sponsors

About the Pet Food Manufacturers' Association (PFMA)

The Pet Food Manufacturers’ Association (PFMA) is the trade body representing the UK pet food industry. Our 97 members account for over 90% of the pet food market.  PFMA aims to create a credible and responsible industry by placing pets at the centre of everything we do. While striving to achieve a balanced regulatory environment for the production of nutritious and safe food, PFMA also encourages responsible pet ownership, working in partnership with relevant pet bodies. It aims to be the main resource for its members, the public and others, as well as playing a lead role in forming opinions in Europe through the European Pet Food Federation (FEDIAF).